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STRATEGY · IDENTITY · IMAGERY · DIGITAL
← ALL PROJECTS(02) / 06 — BRAND CONCEPT / 2026
A cobalt-and-yellow striped jumper, arms full of SENZA MARE tins

TINNED FISH & APERITIVOFRESHWATER FISH MEETS APERITIVO.

Freshwater fish meets aperitivo.

Seven freshwater recipes in cobalt tins. A trout wraps around a glass; names fill the lids. SENZA MARE brings tinned fish to the centre of the table.

Sector
Tinned fish & aperitivo
Deliverables
IdentityPackagingIllustrationArt direction
Year
2026
Status
Studio project
01 / The signature
An illustrated trout wrapped around an aperitivo glass on coral
A1 · IN PRODUCTION
The aperitivo spirit.
Salmerino packaging on a cobalt tray with accessories
A2 · IN PRODUCTION
One blue across the range.
02 / The challenge

Make seven recipes distinct on a small lid while giving the range an unmistakable family resemblance.

03 / In use

Open up,share around.

A SENZA MARE tin tucked into a pocket
C1 · IN PRODUCTION
Aperitivo to go.
An armful of SENZA MARE tins with different labels
C2 · IN PRODUCTION
Made to share.
SENZA MARE aperitivo on wheels
C3 · IN PRODUCTION
Wherever we meet.
04 / The approach

Cobalt unites the range; large names and painted fish distinguish each recipe. Information follows the edges of the lids. In the campaign, tins move from pockets to baskets, among striped jumpers and aperitivo tables.

05 / The system

Small tins.Big personalities.

Lavarello, Persico and Salmerino tins with their illustrations
D1 · IN PRODUCTION

Studio project — identity and art direction by Repas.

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