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← ALL PROJECTS(05) / 06 — BRAND CONCEPT / 2026
The SUMA caravan by the lake

STREET FOODLAKE. SUN. LUNCH.

Lake. Sun. Lunch.

A caravan by the water, pitas and bowls to take away. SUMA stands out through tomato red, condensed lettering and a small sun above a bowl.

Sector
Street food
Deliverables
IdentityMenuPackagingImage directionMotion
Year
2026
Status
Studio project
01 / The signature
The SUMA wordmark in condensed capitals
One word. Condensed capitals.
The SUMA symbol: a sun above a bowl
A sun above the bowl.
02 / The challenge

Keep the brand legible on a caravan and on crumpled wrapping paper. Make a menu people can understand before joining the queue.

03 / The collection

A nameon the move.

  • A SUMA bowl on someone's lap by the water01 / The bowl
  • SUMA chips and dip on a yellow table facing the lake02 / The snacks
  • A swimmer drinking SUMA lemonade, goggles on their forehead03 / The drink
  • A SUMA dessert in a striped deckchair04 / The dessert
04 / In detail

From patternto pita.

The wrapping paper repeats the name in every direction. Even folded around a pita, a patch of red and a few letters remain visible.

Original SUMA wrapping-paper pattern
The paper, flat.
Red SUMA paper wrapped around a pita
The paper, in hand.
05 / In use

From noonto sunset.

A bowl resting on someone's lap in the sunshine
On your lap.
A chicken bowl with vegetables and pickles on a sunny table
On the table.
Two friends sharing lunch on a terrace
Made to share.
06 / The approach

A compact name and a repeating pattern run across the packaging. The menu presents three recipes in two formats. Tomato red and lake green carry through to photographs of lunch outdoors.

07 / The system

Sunshine.On a plate.

08 / The objects

The menuand the paper.

Three signatures, two formats and something to snack on. The menu works both ways: dishes on the front, a poster on the back.

SUMA menu front: Le Soleil, Le Jardin and La Braise, served as pitas or bowls
SUMA menu back with its lake, sun and lunch message and sun-and-bowl symbol

Studio project — identity and art direction by Repas.

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