REPAS STUDIO / PLACES. CONNECTIONS.
01Strategy02Identity03Imagery04Digital
00 / 04
STRATEGY · IDENTITY · IMAGERY · DIGITAL
← ALL PROJECTS(01) / 06 — BRAND CONCEPT / 2026
FERMENT barley koji, cabbage and juniper, and mushroom garum on a pale worktop

ALPINE CULTURES & E-COMMERCETEN PRODUCTS. ONE ALPINE PANTRY.

Ten products. One Alpine pantry.

Pea miso, barley koji, mushroom garum: ten products in an Alpine-inspired pantry. White labels combine drawn lettering, clear information and a character hidden inside each ingredient.

Sector
Fine food & e-commerce
Deliverables
Brand conceptIdentity & illustrationPackagingImage directionE-commerce website
Year
2026
Status
Studio project
Explore the shop (in French)
01 / The signature
A lowercase name, placed like a label.
The label, line by line.
02 / The challenge

Explain unfamiliar products without turning their labels into manuals. Show how to use them, starting with the first dish.

03 / The collection

Ten waysto change the flavour.

  • FERMENT packaging — Pea miso01 / Pea miso
  • FERMENT packaging — Barley koji02 / Barley koji
  • FERMENT packaging — Mushroom garum03 / Mushroom garum
  • FERMENT packaging — Cabbage & juniper04 / Cabbage & juniper
  • FERMENT packaging — Apple & chilli05 / Apple & chilli
  • FERMENT packaging — Apple vinegar06 / Apple vinegar
  • FERMENT packaging — Rye miso07 / Rye miso
  • FERMENT packaging — Wild garlic08 / Wild garlic
  • FERMENT packaging — Beetroot & caraway09 / Beetroot & caraway
  • FERMENT packaging — Pear & spruce10 / Pear & spruce
04 / In detail

Garum,up close.

The drawing gives the mushroom a character: a figure resting under its cap. A recipe brings the product into the kitchen. Three images connect the label to the way it is used.

Mushroom garum label with drawn lettering and an ink illustration
Read the label.
A figure resting under a mushroom, an original ink drawing
Meet the character.
Garum served on fried eggs
Into the kitchen.
05 / On screen

From the pantryto the kitchen.

A page to explain each product, photographed ingredients and step-by-step recipes. On mobile, the instructions stay easy to follow while cooking.

Explore the shop (in French)
06 / In use

One gesture,three flavours.

Roasted carrots with yoghurt and dill in a green bowl, beside a barley koji pack
Barley koji with roasted carrots.
Toast is ready. Everyone in.
Two fried eggs in a black pan with chives and drops of garum, beside the mushroom garum bottle
A few drops of garum on the eggs.
07 / The approach

Each product carries an ink drawing and a clearly visible name. Ingredient details use monospace type. On the website, packshots sit alongside recipes and their steps: first the product, then what to do with it.

08 / The system

Time doesits work.

09 / The objects

Beyondthe jar.

The drawing moves off the label and into shopping bags, notebooks and everyday kitchen routines.

Four territories poster: vegetable garden, grains, woodland and orchard drawn in ink

Studio project — identity and art direction by Repas. Demonstration shop; no products are sold.

Let’s talk about your project
THE NEXT WORLD
SENZA MARE tins carried in someone's arms
SENZA MARETinned fish & aperitivo ↗