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← ALL PROJECTS(04) / 06 — BRAND CONCEPT / 2026
Two friends laughing at the RAB counter

WINE BARSAME AGAIN?

Same again?

Three letters, a generous blue and a reason to stay at the counter. RAB's wine-bar identity is built around long evenings and plates passed around.

Sector
Wine bar
Deliverables
IdentityImageryMotion
Year
2026
Status
Studio project
01 / The signature
A name that invites you in.
Sharing a plate at the RAB counter, fork in hand
A taste for sharing.
02 / The challenge

Capture a bar's character in a short name, without falling back on familiar wine-cellar imagery.

03 / In detail

Wordsfrom the bar.

“We saved you a seat.” “A bar.” The writing sounds like conversation. Words shift in size and position, using the same blue and cream as the name.

RAB typographic composition: We saved you a seat
The invitation.
RAB typographic composition: A bar
The three letters of bar, rearranged.
04 / The approach

Cream capitals fill the blue with confidence. The sentences are short and the camera sits at counter height. In the film, words set the pace for glasses and conversations.

05 / The system

Good wine. Good company.Another round.

Studio project — identity and art direction by Repas.

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